Market shaping strategies that accelerate enterprise adoption, compress sales cycles, and build the defensibility investors demand — from startup operators who’ve achieved three successful exits.
Inside: The exact framework 3-time founders used to establish category leadership before competitors commoditized their innovation. Strategic analyst relations, defensibility narratives, and go-to-market examples included.
Establish Category Leadership
Define your market before competitors commoditize your innovation. The playbook reveals how to “language” your category, position your technology as category-defining, and own the narrative that analysts and enterprise buyers use to evaluate your competitive landscape.
Compress Your Sales Cycle by 40%
Stop relying on cold outreach. Learn the strategic analyst relations, thought leadership, and partnership tactics that move enterprise buyers from awareness to evaluation to decision. The playbook includes examples used by founders who reduced sales cycles.
Defensibility That Delivers Investors
Move beyond “better technology” narratives. Discover how to articulate competitive moats, demonstrate compounding advantages, and construct the defensibility evidence that VCs demand and convinces satisfies boards you’re on the path to success.
Here’s how the book has helped others stay inspired, finish what they started, and grow their craft with intention.
Acquired by Battery Ventures
…Mark and his Team crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility…
ALVARO POMBO, FOUNDER & CEO
TRUECONTEXT
Acquired by Toyota Group
The Northern Pixels Team was instrumental in shaping our foundational marketing strategy and catapulting us onto the global stage.
ERIC BERGERON, FOUNDER & CEO OPTOSECURITY
$435M Raised
Northern Pixels crafted a groundbreaking deep tech strategy that confronted our most pressing challenges.
RICHARD ST-PIERRE, CEO, DISTRIQ – CANADA’S QUANTUM ZONE
Your groundbreaking AI technology deserves more than generic demand generation tactics. Deep tech founders face unique commercialization challenges that standard B2B marketing playbooks can’t solve
The Real Challenges Blocking Your Path to $25M:
Long Enterprise Sales Cycles That Drain Runway – Complex AI / Deep tech solutions often require 12-18 month sales cycles. Without strategic market positioning, even transformative innovations stall while competitors gain ground and capital depletes.
Complex Technical Concepts That Confuse Buyers and Investors – Enterprise decision-makers lack the context to evaluate AI and Deep Tech ROI against traditional solutions. When you can’t articulate value in business terms, deals evaporate regardless of technical superiority
Limited Market Awareness in Emerging AI Categories – Creating entirely new categories, or sub-categories, means educating the market before you can capture it. Without analyst mindshare and thought leadership, your innovation remains invisible to enterprise buyers.
Difficulty Demonstrating Defensibility to Strategic Investors – VCs demand clear moats in the age of AI commoditization. Founders struggle to articulate competitive advantages beyond “better technology” — a narrative that fails to secure Series A and beyond.
Traditional marketing agencies don’t understand these challenges. They’ve never built defensibility narratives for quantum computing startups, navigated analyst relations for novel AI categories, or positioned deep tech companies for strategic acquisition… We have. Three times.
Deep Tech Strategy Experts – The Market Tested GTM Playbook by Northern Pixels 